ROUGE ALLURE LIQUID VELVET is CHANEL’s new ultra-comfortable liquid lipstick featuring a smoothing, blurring effect and a rich matte finish. This long-lasting formula delivers up to 12 hours* of vibrant colour while keeping lips moisturised and protected. Lightweight and easy to apply, it feels like a second skin, leaving lips soft and smooth throughout the day. Available in fifteen richly pigmented shades, from delicate nudes to striking purples and deep reds. The naturally derived dispersion oil enhances pigment intensity, and the ultra-slim applicator ensures precise, even application.

*Based on a clinical test with 22 participants.